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Steve Mitch

Project type

Soulmate Branding

Date

2026

Steve is a phenomenal photographer based in Glasgow and he came to me wanting to turn his business into a BRAND. One that his dream couples would get and understand in an instant.

Nothing was wrong with the business, he just wanted to take it to the next level and be booked by couples who really wanted HIS level of expertise and the deliverables that he strives to present.

He's super inspired by the likes of Wes Anderson, The beastie boys and everything in the Glaswegian music scene. His energy and temperament is super relaxed and we wanted all of that to come across with the brand design.

The concept we came up with was 'part of the furniture' the type of supplier that just fits in, you don't know why, you don't know how, you just know that he's the chill kind of guy that is going to get your vibe, make you look cool and it'll be a laugh whilst you do it. We incorporated furniture that feels familiar and welcoming and used tones that felt Wes Anderson in one way but still rugged and different in another without it being another beige brand in the wedding scene.

The main aim for Steve was to take his family to Orlando off the back of the earnings he made with his business AND to go part time in his other job to give more time and effort into photography.

Since working with Steve he has achieved BOTH of these goals and we're now gearing up to revamp his entire website to match his rebrand.

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