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Scott Morey Photo & Video
Project Type
Full brand redesign, social media design and management, business consultation, apparel design and website design
Goals
Scott wanted to elevate his brand presence, target a more specific audience who shared likeminded values and break the mould when it came to what people expect within the wedding industry. Most importantly Scott wanted a brand that felt authentically aligned to himself so he could reignite the love for his business whilst also appearing professional at the same time
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I'm also a wedding photographer and I stepped in to turn our business upside down.
Scott was the wedding photographer with a mohawk but was hiding behind a fake image. Despite his unique rock‑n‑roll, edgy persona and high-quality work, his brand wasn’t reflecting the bold, premium offering he provided:
- Brand visuals and messaging were inconsistent and failed to communicate his unique personality.
- Pricing was low relative to the quality and experience delivered, leading to missed revenue opportunities.
- The position was unclear, resulting in a mixed quality of bookings, haggling and not enough high-value clients.
- Social media presence was a portfolio and lacked cohesion and storytelling, limiting visibility and engagement.
The business was not fully leveraging his personality, the problems he solved or the distinctiveness to justify top-tier pricing.
Scott had the skills and personality but not the brand framework or visual storytelling to command premium rates and attract dream couples.
Using To Have & To Hold and the Wedding Vendor Blueprint I redesigned, repositioned and relaunched the business to be a high ticket magnet that attracted the dream couples we were looking for. We raised the prices by 3, had more enquiries than we did before and looked the part at every single touch point.
